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    Tue, Feb 25
    Feb 25, 2020, 7:00 PM
    Online

3ethos CEO Don Trone was mentioned in an article for ThinkAdvisor quoting a presentation he gave to the FPA of Greater Rochester New York on how "the dishonest" have "camouflage" in the fiduciary standards.


don trone father of fiduciary behavioral governance

Of particular interest at this meeting was the speaker, my good friend Don Trone, who offered an intriguing title for his talk:  “The Dishonest have Discovered that the Best Camouflage is the Cloak of a Fiduciary Standard.”


He mentioned that, when he started in the business, fiduciary as a concept represented a ceiling to aspire to. In anticipation of the Department of Labor adopting its proposed fiduciary rule, Don predicted fiduciary will soon become the new floor in the business.


A link to the ThinkAdvisor complete article is here.


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3ethos CEO Don Trone was quoted in a ThinkAdvisor article by Melanie Waddell regarding the DOL' Fiduciary Rule, which despite intentions, would not protect investors.


don trone father of fiduciary behavioral governance

“I think research will show that over the last 15 to 20 years, fiduciaries have stolen more money from investors and retirement savers than brokers,” Trone, who has been steeped in fiduciary endeavors for the past 30 years via his founding of the Foundation for Fiduciary Studies, as principal founder of fi360, and now as head of 3ethos, told DOL executives. “Bernie Madoff was subject to a fiduciary standard, and, if he was here today, I think he would say that the department’s proposed rules would not have slowed him down.”



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